The ability to analyze internet marketing activities with such a high degree of quantification makes project monitoring and reporting perhaps the most important aspect of any online marketing campaign. The Internet's closed-looped reporting capabilities allows marketers to track their website's activities, as well as real-time data to optimize and fine-tune tactics in the middle of a campaign. Reliable monitoring, reporting, and analysis will often make the difference.
The search engines change their algorithms every month or two. This can change your ranking in the search engines, make your site disappear from the results temporarily, or can boost your ranking. To keep track of your site in the search engine results pages you must have some sort of traffic and ranking reporting process and program. We use a number of different tools to report on your project.
Top 10 Ranking provides all customers downloadable software where all project and campaign reporting can be accessed at anytime. Your reporting software links to our datacenter and downloads the latest reporting data directly from our office. Below are what you can expect to see in our reporting platform:
- Website ranking and positioning report based on per keyword per search engine.
- Competition ranking and positioning report based on per keyword per search engine.
- Site quality and uptime monitoring.
- Website link popularity reporting.